Avoiding SEO Issues During a Website Redesign or Migration
Organize Content & Create Architecture
The context of website content, the order/hierarchy, and dynamic relationships between topics directly impact the effectiveness of a website’s SEO (Search Engine Optimization). Leveraging website content through architecture, sitemap coordination, and internal link implementation optimizes a website for search engine placement.
Optimize Pages For Better User Experiences
Proactively identifying the searcher’s intent and creating user experiences with relevant content is always the best policy. Understanding the context and informational architecture helps guide the SEO strategy across web page elements (i.e. Page Title, Meta Descriptions, Body Copy, Etc.). In the event that website content changes it’s important to address thematic consistency across web page content to improve search engine optimization and overall user experience.
301 Redirects Transfer SEO PageRank Authority
301 redirects create better user experiences and should be an essential feature of your search engine optimization strategy. Although redirects are easy to implement many web developers still forget to implement them, derailing SEO efforts, negatively impacting search engine rankings, and causing bad user experiences. They are recognized as the best method to transfer SEO authority from one webpage or URL to the next. Although there is no way to transfer 100% of your PageRank value most experts agree that 301 redirects are best practice.