American Small-Format Print Standards The United States, along with Canada and Mexico, follow the American Printing Standards and disregard the ISO global printing standards. As a result, in America we use Letter, Legal, Executive, Tabloid, and Poster print dimensions among others. Whether you’re designing [...]
One of the least considered elements of a new business is menu design. Whether your starting a coffee shop or a fine dining restaurant menu design will impact the way customers engage with your business. Menus are one of the first marketing elements customers come in contact with and significantly impact purchasing decisions. Recently, I have even told clients that menus can act as a contract of sorts and serve the purpose of setting rules and guidelines for your business. In relation to marketing, menus can be one of the most time-consuming elements to design and for good reason. How much time and thought is put into crafting a menu will directly correlate with the success of a business.