Microsoft spills the tea on how inclusive ad vibes sway Gen Z consumers, plus drops some major prompt engineering hacks for leveling up your marketing strategy.

Key Points & Take-Aways

  • Diversity-driven advertising packs a punch with Gen Z! It’s a key player in shaping how we view brands and make purchasing decisions. Embracing inclusivity fosters trust and garners solid support from the Gen Z crowd.
  • Microsoft’s insight allows us to leverage AI prompt engineering and improve copy writing! They highlight the power of inclusive language and emotional intelligence in crafting personalized advertisements that resonates with diverse audiences. Allowing us to elevate our advertising and connect with a larger demographic.
  • Ad pros, it’s time to level up your approach to advertising! Allow your brand to transcend time by adapting and incorporating inclusive advertising with tools like Microsoft Copilot, ensuring your copy is on point while staying true to your original base. Don’t let ever-evolving politics and culture of our society hold your marketing campaign back.

Microsoft’s research shows that inclusive advertising is a game-changer for connecting with Gen Z consumers. It not only strengthens brand bonds but also drives increased purchasing intent.

of Gen Zers want to support brands with authentic messaging
Gen Zers will trust a brand that depicts diversity in advertising campaigns more
of Gen Zers will trust a brand more if they feel represented in ads.

Here’s the scoop: inclusive messaging is a game-changer for any business’s bottom line in today’s times. Brands experienced a 23% increase or spike in purchase intent when they implemented their most inclusive ads. In contrast, a staggering 49% of Gen Z consumers are ready to jump ship to a competitor who aligns more closely with their values.

“It sounds simple telling people to work hard and never quit, but to really execute and demonstrate those principles takes discipline and faith. Those are the two factors that I believe separate the good from the great, the successes from the failures.” – Nipsey Hussle

For those looking to elevate their ad game, Microsoft has procured top-notch advice on AI prompt engineering, helping advertisers craft personalized advertisements that resonates with diverse audiences and take into account the current state of our culture and societal expectations.

The Winning Formula To Master AI Prompt Engineering

A winning AI prompt for crafting killer ad copy should guide the AI to:

  • Define the role and responsibilities for the upcoming task, like that of the ad copywriter.
  • Establish goals for the task, such as crafting multiple versions of ad copy with specified length requirements.
  • Provide context regarding the product or service being promoted.
  • Outline key details about the target audience to inform the copywriting process.
  • Specify the desired tone or brand voice to be reflected in the copy.
  • Reference brand guidelines, market research findings, or other relevant source information.

Use Inclusive Modifiers to Improve Your AI Prompts

Inclusive Modifiers Enhance Ad Prompts with Metaphors Highlighting Connection, Open-mindedness, Exploration, and Balance (Ensuring Representation for All). Unlock the Power of Inclusivity with this Definitive List of 50 Words for Crafting Ad Copy.


  1. Diversity
  2. Involvement
  3. Unity
  4. Coming together
  5. Positive
  6. Family
  7. Fit
  8. Cohesive
  9. Community
  10. Care
  11. Happier together
  12. Joy
  13. Relate
  14. Trust
  15. Empathy
  16. Understood
  17. Accepting
  18. Bonded
  19. Support System
  20. Belonging
  21. Share


  1. Open
  2. Friendly
  3. Warm
  4. No discrimination
  5. Opens up
  6. Versatile
  7. Open minded
  8. Included
  9. Open to everything and everyone
  10. No limits
  11. Free
  12. Expanding
  13. Safe
  14. Secure


  1. Accepted
  2. Progressive
  3. Supportive
  4. Equality
  5. Comfort
  6. Welcoming
  7. Growing
  8. Understanding
  9. Caring
  10. Validated
  11. Authentic
  12. Valued
  13. Genuine
  14. Real
  15. Unique

Check out the updated prompt featuring inclusive modifiers, showcasing a range of diverse dimensions and inclusive product attributes.

Get Creative with your AI Prompt’s Tone and Emotions

When crafting your ad copy prompt, it’s crucial to consider both tone and emotions or feelings. The tone of your messaging impacts how your brand is perceived and how your audience will respond and/or feel about your brand’s personality and communication.

Cultivating emotional intelligence in advertising enables brands to establish genuine connections with audiences, fostering feelings of contentment, clarity, confidence, and security in their brand.

By leveraging Microsoft Copilot, advertisers can pinpoint the ideal tone tailored to different audiences, whether it’s Gen Z or Gen X, evoking emotions like security, ultimately increasing consumer propensity to purchase.


Advertisers are encouraged to maintain accountability for their Copilot’s output, serving as the campaign’s pilot. Crafting ad copy that resonates with diverse audiences through inclusive prompt engineering not only builds trust but also drives measurable business results.

logo-designer-and-web-designer-in-eureka-ca-humboldt-county-californiaAbout the author: Miguel Garcia assumes the role of Creative Director at 960 Design, a distinguished California-based web hosting enterprise delivering holistic solutions to a global clientele. With over two decades of technical acumen and a degree in computer science, Garcia’s professional journey spans diverse domains, including IT consultancy, restaurant management, graphic design, and entrepreneurship. Harnessing this extensive background, he offers insightful commentary on technology, small business management, and both traditional and digital marketing within the 960 Design news