Should we redesign our website?
At the moment, websites are not static, online brochures, but rather living, breathing, active, marketing mechanisms. The one and done approach just doesn’t cut it anymore and can be counter-productive in most cases. The ever-evolving nature of web design combined with the proliferation of content management systems makes it even more important to maintain ongoing maintenance, improvements, and design updates. Adequately investing in your website goes beyond a full-fledged redesign and borders on creating a monthly or annual ongoing maintenance program.
What if we prefer handling updates in-house?
Some businesses may not need a web development firm handling updates however the maintenance cost is factored for any professional web design platform. Some clients believe that because they have invested in a content management system (CMS) they won’t need to invest actual dollars on their website, just staff resources to maintain it and update it. While it’s true that a properly configured CMS should be easy to update there are many technical aspects that should be handled by professionals. WordPress or any operating system can malfunction or break in the hands of someone who doesn’t understand the system which can end up being a lot more costly than simply opting for ongoing maintenance. Improving your website involves more than simply keeping your blog up to date or adding your latest offerings. Inevitably, there are going to be certain enhancements and refinements that you simply can’t make without spending money and ongoing maintenance creates a buffer for these important updates and saves you money by anticipating these updates beforehand.
Your website should always be evolving
The nature of the web design is that of constant change. We have developed numerous websites and websites that are constantly evolving with businesses as they change garner the most engagement from both search engines and website visitors. The reality is that things change and a website should always be an accurate reflection of the state of your organization and compliment your marketing goals. A website is much like an actual physical property: once it’s built, it still requires a lot of time and money to maintain and improve. Similar to an unfinished basement, your website should be developed in a scalable manner, with all the infrastructure in place to allow future expansion without the need for a complete redesign.
A website should help your business
A website should showcase your products or services in a way that is effective but it should also help your business in every imaginable way possible. This could include adding a news section, a client portal, digital forms, CRM integration, or creating securely encrypted digital forms with robust functionality. Developing a website that functions as a platform for your organization requires technical expertise but can save you a lot of money. In some cases, the ability to share detailed information about products or services can actively improve the way your customers interact with your business.
Investing in your website is a sound investment
According to a recent study by the Pew Research Center, 80% of consumers are online shoppers. It’s safe to assume that consumers are constantly comparing products, services, and reviews more than ever. Moreover, the competition is fierce when it comes to business with today’s tech-savvy consumers. A powerful social media presence helps but a well-designed website solidifies your credibility. Fortunately, web design has one of the best ROI results across marketing platforms and literally add value to any established organization.
Create a digital front desk for your customers
Websites provide information to your target audience in ways a physical storefront just can’t. Additionally, they provide a convenience that is quickly becoming the norm and can make a great first impression or simply solidify your relationship with your customers. Another great benefit websites provide is a digital reception of sorts, whereby customers can initiate a consultation, inquire about new service, book an appointment, or any other service you can imagine. A great website is simply an extension of your reception or front desk and can save you money in both sales and reduced necessity of human resources.