[vc_row][vc_column][vc_column_text]The sophistication of articulation. The presence of eloquence. The awesomeness of expressiveness.
Writing is one of the most important elements of your website (or app). Whether you like it or not, there is no element that effects your website or marketing for that matter as much as your copy writing. Many people often ask, “What is Copy Writing?” To which we respond, “it’s your brand’s message and philosophy” Although this seems clear and concise, many people remain puzzled. Designers in all mediums find this aspect of marketing the most troublesome, we all just want to design of course.
Writing, like any other skill, can be developed, sharpened, and perfected. Some people have a natural proclivity for generating beautiful words but if your like most people this aspect of marketing can be quite troublesome. Luckily for us, there have been many people in history that have struggled with copy writing, and in their collective conscience, we have been able to identify a few key guidelines to instill any block of text with some degree of Shakespearean poise. In this article we have outlined 6 tips for better copy writing to create better copy writing for your website and ultimately your overall marketing.
- Write A Compelling Headline. The best word you can use to grab your reader’s attention is you. The word you says that the message is about them. Use buzz words so that your message grabs readers with an obvious “Whats in it for me?” message.
- Omit Needless Words. There is no easier way to make your website or marketing look more elegant than to clean up your message and deliver an effective concise message. Getting rid of unnecessary words gives your text a vigorous energy and makes your message more potent. This can often be confused with using less text or making it less wordy – this is not the case, get rid of needless text to deliver a message with authority and brevity.
- Consider Keywords. When it comes to creating copy writing, probably the most important thing you should consider is key words. What are your key words and what key words are your competitors using? How can you integrate these key words in to your marketing? The goal is to use strategically chosen words in your copy writing in a way that makes sense and doesn’t look like your just using them for the sake of SEO. Although it may work in your favor for SEO, it won’t read well, and if you can get the same results by simply putting more thought into your copy writing – you might as well make it sound polished.
- Phrase Positively. Most people are attracted to that which they can relate to, phrasing things positively will ensure that your visitors can relate and empathize with your message. It has been said that phrasing things positively has a greater effect than phrasing things negatively. Positive phrasing makes your writing more direct because it takes more words to express something negatively. Positive phrasing tends to be more lively and appealing as well, because people are attracted to the positive.
- Avoid Passive Voice. The power of active holds true for your copy writing just like we’re taught in college writing classes. The active writing voice creates a forceful flow while the passive one impedes it. The active voice is simply more direct and compelling.
- Determine your value proposition. Know the answer to these questions: Why should your customers by your product? How is your product different? The more your offer stands out from the competition, the better your chances of getting a response.
You don’t have to be Shakespeare to write great copy but you do have to follow a few simple rules. These guidelines have been around since before the internet age but it doesn’t make them any less relevant today. After all, good writing is timeless – just like good design.[/vc_column_text][/vc_column][/vc_row]