In today’s times, search engine optimization is extremely important and it will impact your bottom line. A great way to optimize and increase conversions on landing pages is to ensure that SEO (Search Engine Optimization) is being used correctly and effectively. Today we will focus on SEO landing pages and how to implement them in a way that produces results. SEO pages are a great way to create highly targeted marketing campaigns for individuals who are searching for a specific product, solution, or service.
What are Landing Pages?
In short, landing pages are pages users “land on” when clicking a hyperlink on another website (Google, Facebook, Instagram, etc.). Landing pages are designed to convert visitors into leads or prospects through some form of call to action. Landing pages are created with the sole purpose of increasing sales, advertising, and in some ways summarizing your website. In many cases, users will not go any further so creating pages that clearly deliver your message and sales pitch in a concise and persuasive manner is paramount.
So, What is SEO?
Search Engine Optimization is a semantic-based strategy aimed at improving search results by using specific keywords. Search engines provide links based on user input and keywords are used to discern pages with relevant useful information. Search Engines like google want to provide useful information so naturally they reward web pages that present themselves accurately whereby end users reach a destination that provides relevant information. The reason SEO is so coveted is because it improves your position organically and having good organic placement in search results will directly improve your brand awareness and reduce the need for pay-per-click advertising.[/vc_column_text][vc_column_text]
SEO Landing Pages
One of the best ways to attract new visitors or garner more prospective customers is through a well-researched SEO Strategy. When a user searches for something they won’t always go directly to your home page, in fact, many times they’ll go to a page on your website that is a bit more relevant to their specific search. SEO directly impacts the way people find your web page and creating an SEO strategy that promotes your content to the right people is the end game. To understand how to implement the right strategy, you need to consider the user experience and put yourself in their shoes. The first step to a killer SEO Strategy is to perform research and consider how your prospects will be searching for your service. Next, use google’s keyword tool to branch out and find other keywords around your specific topic. Ultimately, people have problems or necessities and they will often turn to google to ask their question or look for a solution. Understanding what your prospects are looking for or searching can help you chisel out the perfect SEO strategy and save you a lot of money in advertising.
For instance, a construction company may find it useful to create SEO landing pages for each type of service they provide – roofing, remodeling, additions, etc. Content can be tailored on each page so that information on each specific service will be available and easy to access for those searching for information on those types of services. These pages should be focused on specific keywords or keyword phrases in order to rank appropriately. Make sure all your content is unique – both compared to your own pages as well as other companies’ pages. Also ensure that these pages are linked and visible to the rest of your website. Many websites mistakenly “orphan” SEO landing pages, but search engines and general visitors should be able to find these pages.
A good example of SEO Landing Pages is visible on AccurateProductions.com where different types of services are isolated to specific pages. These pages are each specifically targeting different key words and designed to increase the bottom line in terms of prospects.
How to Create an SEO Landing Page
To create an SEO Landing Page, your going to need to perform a few formatting “tricks” in order to make your page more effective in terms of search engine visibility. Here’s a few tricks to improve your page:
- Use key words in page titles and <H1/2/3> tags
- Describe images using alt tags
- Have a high word count with an appropriate keyword density
- Use meta descriptions effectively on your web pages
All of these are important elements designed to improve your SEO and enhance your search engine experience. Having a high keyword density can be difficult when it comes to making it sounds natural but it’s part of the web design game and it only enhances your digital presence. As long as you make sure it all sounds natural and organic you’ll be fine – don’t simply repeat your keyword over and over again (that’s called spam). Visitors will not like that and Google bots are getting better at noticing and punishing websites with that strategy.
Although SEO landing pages have specific content, highly targeted for a specific purpose, SEO landings pages should still have full website navigation. There should be a sidebar or call to action on the landing page to entice the visitor into purchasing a product or service or whatever other type of conversion you’d like them to do.
Done? Now Test
A/B testing is vital if you want to improve and enhance your SEO in the long run. In short, AB testing is when you design two versions of a web page and divide any incoming web traffic between the two websites. Using tools like Google Analytics, you determine which web page has the most conversions. Doing this helps determine what exactly drives people to convert on your website and helps identify what works well on your website.
At 960 Web Design, we verify that our landing pages are fully optimized for SEO. Our high-quality, unparalleled web design and keyword research ensure that you’ll rank on Google’s search engine results. As you can see, the most important element of SEO is creating compelling content with a strategy that is easy digest and sounds natural. If you need help with your website and don’t want to bother with all that jargon, contact us today![/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]About the author: Miguel Garcia is the creative director at 960 Design, a California-based web hosting company that provides comprehensive solutions to internet users around the world. Garcia draws on more than 20 years of technical experience, a degree in computer science, and his work experience working as an IT Consultant, Restaurant Manager, Graphic Designer, and Entrepreneur — to write about web design, graphic design, business, and multi-faceted marketing campaigns spanning across digital, print, and traditional platforms for the 960 Design news archive.[/vc_column_text][/vc_column][/vc_row]