Writing is one of the most important elements of any marketing campaign. Whether you like it or not, there is no element that effects marketing as much as the copy writing. Many people or designers are often puzzled by this aspect of design and even though it isn't as visual as a photograph or illustration it remains a cornerstone for good design.

Grids are the invisible structural elements that hold a design together. By applying geometric mathematics to your design you can obtain a certain degree of symmetry and balance to your layout. This is particularly important for websites and typographically heavy print designs like menus where there will be many columns full of text.