Reinventing a legendary local brand

Rico’s Tacos has been part of the Humboldt County community longer than most can remember. The name and brand has become an integral part of the community in Arcata, California. When it was sold and had a change in ownership the new owner wanted to revive the brand and show the customers that the brand was transitioning. Reinventing a brand that  has been around for so long and came from humble beginning wasn’t easy. We worked with the owner of the business and created a logo that fully captured the spice of the business. We proceeded to help the client replace their current signage, and we are currently working on their new website.

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