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In this project we utilized licensed photography to create an effective experience that conveyed the message appropriately and effectively. As we move forward, we plan to incorporate more imagery of the events as they become available however due to the fact that this is a new endeavor we have initially used mostly stock photography (which still looks great and fully conveys the essence of the organization).
Redwood Acres Events contracted 960 Design to help develop a brand and marketing campaign that targeted the motocross and flat track racing community. We began by developing a logo that helped capture the essence of the organization in a way that would resonate with motocross and flat track racing enthusiasts. We began by researching the sport and similar organizations to glean insight that would allow us to brand this project in a way that was not only effective but presented the organization a way that made sense to the target demographics.
- Client: Redwood Acres Events (Eureka, California)
- Date: March, 2018
- Project URL: http://www.redwoodacresevents.com
The time sensitive nature of the project created a timeline that required a faster turnaround than most projects. Fortunately, the client provided quick feedback and information regarding the project which allowed us to quickly combine different elements and finalize the website. A few of the features we included in this project with various logo treatments for multi-platform legibility and design. We implemented an essential amount of search engine optimization to improve the way the website ranked on search engines like google thereby creating a better experience for end users.